And, I’ll be honest – you should always be changing it.
What you offer isn’t static. It shifts and evolves and your website should evolve right along with you.
Your website is a main hub for your business to showcase your products, services and what you’re
about. You want to keep your customers engaged and coming back for more and you want it to
I wish this were true! Just put up a website, kick back and watch the customers and the revenue roll in.
But the reality is, your website is only a piece of your marketing strategy. If you’re not actively and
strategically driving people to your website you are missing out. Missing out on chances to meet your
customers where they are, engage in conversations, build your brand and grow your revenue.
You need to let your customers know you exist and you need to do it consistently.
You know need to grow your business and you certainly want to. You have some great ideas, maybe
even come up with a plan, set the course and are consistent for a while but… then it stalls. You’re trying
to fit your marketing in and around your regular day-to-day of running the business – the planned to-do
list, phone calls, answering emails and dealing with the unexpected things that come up.
Even when you do get going on your marketing plan there are often tech issues that come up that take
too long to solve or unfamiliar software you don’t have time to learn.
Somedays it seems like all of your effort goes to maintaining where you are now. It can be so frustrating.
It’s easy to get off-course without dedicated time focused on your business growth.