Plotting the Course: Discovery
Before any journey there is research and planning to discover the best way to get where you want to go. Creating an effective plan for your business growth is no different. Together we dig into your business to learn who you serve, why you’re in business and what your goals are. Using this information we can plot a strategic course that’s most effective for your business with your website at the heart of it.
Gearing Up: Creative // Design
Next in line is the creative/visual/design process. Everything created is geared toward creating a cohesive brand that is easily recognized and connects with your customers. During this time the brand is refined so that anything created is in alignment with the vision we created during discovery.
Rev the Engine: Technical // Development
Once the design has been finalized, the next stage of our journey together is development. All the elements designed above will be developed into a functioning website. Once fully-functioning, the client will be asked to review the site with us to ensure everything is in order and properly functioning.
Full Throttle: Launch
Now the site is fully approved and it’s time for the long-awaited day – the site launch. Once the site is launch we get together with the client to review the project – what went right, what went wrong. This ensures we continue to grow and evolve as a company and better serve you. When you know better, you do better.
Keep Moving Forward: Continuing the Journey
Your site is launched but the journey doesn’t stop there. Your business will evolve and grow and your website needs to keep pace. It’s important to me that you get the most out of our investment. To make sure you do I offer regular monitoring and reporting of analytics and SEO, marketing strategies for online and print and keep your site up-to-date. These services can be purchased as you need them or as a monthly retainer.