The choices made in design aren't random. Each element has to create a feeling and motivate people to do what we want them to act.
When you run a business you set goals. With your goals in front of you, take a look at your website. Do the focal points on your website match what your business is currently focusing on?
A brand is a response, gut feeling about a product, service or company. It is not what you say it is but what they say it is. How do we build brands that resonate?
Websites are an endeavor of time, money and energy. It's hard to start over. But how do you know a website redesign is the right decision?
Website changes often get pushed to the back burner. It’s hard to make time for everything you need to do. Websites that don’t change lose value and not just to your customers!
Content can exist on it's own and should be able to stand on its own. BUT design and content work together to elevate a project to a level neither can do alone.
A brand is the experience you PROMISE to your customers and what you DELIVER. When the promise does not equal the experience, it creates brand dissnance which is a fancy way of saying your customers don’t trust you.
Do you know the purpose of your website? There are four main focus areas for a website. Choosing the right one can make your website more functional and maybe even profitable!
Websites are a strategic balance between the business and the customer needs. Businesses need to generate leads (grow their list) and revenue. Customers need to find information, services and products to solve problems. As someone who has worked with websites…